MEDIATEC.AFRICA

Client Discovery

Tell Us About Your Brand & Goals

This takes about 10 minutes and gives our strategy team everything needed to build your campaign approach. Answer what you know; skip what you are unsure of and we will cover it in our kickoff call.

First, which best describes your organisation?

1. Your Organisation

Organisation Name

Contact Person

Contact Email

Phone / WhatsApp

2. Value & Audience

The heart of the strategy. Be as specific as you wish.

What makes your product or service different from everyone else's?

What problem do you solve, and how does it improve lives?

Who is your primary audience? (Age, location, interests, pain points)

What is the story behind your organisation or product?

3. Goals & Market

Your top 3 goals for this campaign (e.g. awareness, sales, loyalty)

What are similar organisations doing well or poorly in their communication?

Any industry trends we should ride or avoid?

4. Brand & Creative Direction

Brand personality you want to convey

What should people feel when they see your brand?

Colours you associate with your brand, and why

What should people do after seeing the campaign?

Link to existing brand assets (logos, guidelines, past campaigns)

Anything practical we should know? (Product sizes, service scope, usage context)

5. Channels, Budget & Timing

Platforms you want to prioritise

Social Media

Radio

Billboards / OOH

Email / SMS

Events / Activations

Budget range (KES)

When do you want to launch?

6. Media Buying

Do you need us to book and buy media placements? (Digital ads, TV/radio airtime, billboards)

Media budget (separate from production, KES)

Rough split between digital and broadcast

Preferred stations, platforms, or placements (if any)

Target regions or counties

Campaign run period