MediaTec Africa | Integrated Briefing Engine

1. Account & Campaign Foundations

Client Name

Account Manager / Lead

Campaign Title

Destination URL (CTA)

Your Email (for confirmation)

Approved by Accounts

The Core Business Problem

The Big Idea / Creative Concept

Radio Scripting Direction

Video / Motion Scripting

The Master Tagline / Hook

Brand Voice & Core Identity Tone

Language Mapping & Splits

Establish clear target delivery dates to keep the workflow in sync.

Master KV Sign-off

Static Graphics Set

Video/Motion Cuts

Audio/Radio Masters

Final Tech QA

Campaign GO-LIVE

Shared Production Link (Google Drive / Dropbox)

Active Media Channels

TV Broadcast

Radio

Social Video

DOOH/Billboards

Primary Business Intent

Awareness

Acquisition

Foot Traffic

Sentiment Shift

Studio Spec

Enter the quantity, then the exact sizes or durations the studio must produce.

Static Posters — Qty & Sizes

Video/Motion Cuts — Qty & Lengths

Radio/Audio Spots — Qty & Lengths

Display Banner Sets — Qty & Sizes